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LeBron James seeks Bronny's guidance for YouTube channel ahead of NBA season

Yahoo Sports • 1 min read • Latest: Aug 18, 2026, 10:05 AM

Last updated Aug 18, 2026

LeBron James seeks Bronny's guidance for YouTube channel ahead of NBA season

Summary

LeBron James has launched a personal YouTube channel at 41 years old and is turning to his son, Bronny James, for advice on content creation. During a recent game with Bronny and others, LeBron humorously asked for help with elements like YouTube outros, admitting he's unfamiliar with them. LeBron's channel will likely highlight his lifestyle and experiences, though he is expected to focus on his upcoming season with the Philadelphia 76ers starting in October. This initiative comes as LeBron has also engaged in content production over the past decade through various projects.

Source Links

Yahoo Sports

By the Numbers

•LeBron James starts a YouTube channel while preparing for the NBA season.
•Bronny James provides content creation advice to his father.
•LeBron admits to never watching a YouTube outro before.
•The YouTube channel may showcase LeBron's lifestyle and NBA insights.
•LeBron's first video features a look back at the Cavaliers' 2016 title reunion.

Latest Updates

10:05 AMYahoo Sports — LeBron James asks for Bronny’s advice on new venture before NBA season – ‘Teach me the game’

What they're saying

"
LeBron James started his personal YouTube channel at 41 years old and wants his son, Bronny James, to help teach him some aspects of being a content creator. James has been one of the biggest ‘influencers’ in the world because of his 154 million Instagram followers and incredible basketball career.
— Yahoo Sports

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