LeBron James shares first-ever monetized free agency news on social media
Yahoo Sports • 1 min read • Latest: Jul 29, 2026, 1:25 PM
Last updated Jul 29, 2026
LeBron James made headlines by posting on social media about his free agency status, showing an image of himself in a white No. 23 Sixers uniform next to an autographed trading card. This marks the first instance of an athlete monetizing their free agency in this manner. Reports indicate that James communicated with sweepstakes winners before stepping away, as noted by a source close to him. The context of this move is his unique approach to engaging fans and capitalizing on his status.
- •LeBron James shared his free agency news on social media.
- •He is in a white No. 23 Sixers uniform.
- •James monetized his free agency through a trading card partnership.
- •The announcement follows communication with sweepstakes winners.
- •A source reported he stopped taking calls after the announcement.
- 1:25 PMYahoo Sports — "And then he put his phone down and didn't take any …
""And then he put his phone down and didn't take any …
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