LeBron James signing boosts excitement and ticket demand in Philadelphia
Yahoo Sports • 1 min read • Latest: Jul 24, 2026, 11:33 PM
Last updated Jul 24, 2026
LeBron James' announcement to sign with the Philadelphia 76ers has sparked a frenzy among fans and local businesses. Following the news, the get-in price for the Oct. 16 preseason game against the Boston Celtics skyrocketed from $107 to $540 on SeatGeek. Various businesses are preparing for increased foot traffic and sales, with jersey sales and bar staffing plans already underway. Pennsylvania Governor Josh Shapiro declared July 24th as LeBron James Day, highlighting the anticipated economic boost from his presence in the city. The NBA online store quickly sold out of Sixers jerseys featuring James' name, reflecting the soaring demand for merchandise and tickets.
- •LeBron James to sign with the Philadelphia 76ers.
- •Ticket prices for preseason games surged dramatically after the announcement.
- •Local businesses are preparing for increased customer traffic and merchandise demand.
- •Governor Shapiro declared July 24th LeBron James Day in Pennsylvania.
- •NBA merchandise featuring James has already sold out.
- 11:04 AMYahoo Sports — LeBron effect: Sixers preseason tickets soar after 'last decision' announcement
- 11:33 PMYahoo Sports — Philly fans, businesses prepare for impact of Lebron James in the city
"The get-in price on SeatGeek for the 76ers' Oct. 16 preseason game against the Celtics jumped from $107 to $540 in under an hour after LeBron's announcement, according to a team member of the site.
"Seats for the Sixers' preseason matchup against the Celtics jumped from about $107 to more than $500 shortly after the news broke.
Sources
External links- Yahoo SportsJul 27, 2026, 11:04 AMLeBron effect: Sixers preseason tickets soar after 'last decision' announcement
Seats for the Sixers' preseason matchup against the Celtics jumped from about $107 to more than $500 shortly after the news broke.
- Yahoo SportsJul 24, 2026, 11:33 PMPhilly fans, businesses prepare for impact of Lebron James in the city
The get-in price on SeatGeek for the 76ers' Oct. 16 preseason game against the Celtics jumped from $107 to $540 in under an hour after LeBron's announcement, according to a team member of the site.
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