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LeBron James signs with 76ers, fulfilling earlier billboard campaign

Yahoo Sports • 1 min read • Latest: Jul 26, 2026, 3:46 PM

Last updated Jul 26, 2026

LeBron James signs with 76ers, fulfilling earlier billboard campaign

Summary

LeBron James announced he is joining the Philadelphia 76ers, marking a significant decision in his career. This move follows a 2018 campaign where billboards in Cleveland, organized by businessman Asher Raphael, sought to attract him to Philadelphia. With James now part of the roster alongside Joel Embiid and others, hopes are high for a championship run. Raphael previously aimed to showcase Philadelphia as a welcoming sports town. His original billboard messages included 'Philly Wants LeBron' and 'Complete The Process.'

Source Links

Yahoo Sports

By the Numbers

•LeBron James is joining the Philadelphia 76ers.
•Billboards in 2018 aimed to attract him to Philadelphia.
•Asher Raphael organized the billboard campaign.
•James joins a roster including Joel Embiid and Tyrese Maxey.
•The 76ers have not won a championship since 1983.

Latest Updates

3:46 PMYahoo Sports — LeBron James picked Philadelphia, eight years after billboards asked him to come to the 76ers

What they're saying

"
LeBron James wound up picking Philadelphia, and no billboards were required. Back in February 2018, a businessman named Asher Raphael arranged for three billboards to be placed a few miles outside of Cleveland in a lighthearted effort to woo James to the Philadelphia 76ers. James decided later that year to leave the Cavaliers and join the Los Angeles Lakers.
— Yahoo Sportsby TIM REYNOLDS

Related Teams & Leagues

Cleveland Cavaliers Philadelphia 76ers NBA Basketball