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LeBron James signs with Philadelphia 76ers, announces via Topps trading card

Yahoo Sports • 1 min read • Latest: Jul 24, 2026, 6:25 PM

Last updated Jul 24, 2026

LeBron James signs with Philadelphia 76ers, announces via Topps trading card

Summary

LeBron James has officially signed with the Philadelphia 76ers for his 24th NBA season. In a departure from traditional announcements, James used his trading card partner Topps to reveal the news, marking a historic moment in athlete communications. Topps released a limited-edition card celebrating the signing, available for 48 hours, featuring James in a Sixers uniform. This approach signifies a shift in how athletes leverage their brands and partnerships to connect with fans and media. The announcement follows James's exclusive trading card deal with Topps established in January 2024.

Source Links

Yahoo Sports

By the Numbers

•LeBron James joins Philadelphia 76ers for his 24th season.
•Announcement made through Topps trading card, breaking traditional norms.
•Limited-edition card features James in a Sixers uniform.
•Topps card available for purchase within a 48-hour window.
•Announcement reflects changing dynamics in athlete-media relationships.

Latest Updates

6:25 PMYahoo Sports — LeBron James, Topps, and a New Era of Athlete Announcements

What they're saying

"
In a move that has sent shockwaves through sports fans across the world, LeBron James has officially signed with the Philadelphia 76ers.
— Yahoo Sports

Related Teams & Leagues

Philadelphia 76ers NBA Basketball