League: NBA Sport: Basketball Country: United States Category: Transactions

Leon Rose's message to Jalen Brunson resurfaces on signing anniversary

Yahoo Sports • 1 min read • Latest: Sep 24, 2026, 8:45 AM

Last updated Sep 24, 2026

Leon Rose's message to Jalen Brunson resurfaces on signing anniversary

Summary

Leon Rose's message to Jalen Brunson from four years ago has gained new significance as the Knicks commemorate their signing anniversary. Rose aimed for Brunson to maintain his identity, urging him to be himself rather than change his game after joining from the Dallas Mavericks. Brunson excelled during the 2022 playoffs, leading to his four-year, $104 million contract with New York. Since then, he has significantly outperformed expectations, helping the Knicks secure the 2026 NBA championship and earning Finals MVP honors. Teammate Mitchell Robinson praised Brunson's dedication and focus as the team looks to build on this success.

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Market Watch

•Leon Rose's message emphasized being true to oneself.
•Brunson signed with the Knicks in July 2022.
•He played a key role in the 2026 championship run.
•Brunson averaged 32.6 points in the Finals.
•Teammate Mitchell Robinson noted Brunson's work ethic.

Latest Updates

8:45 AMYahoo Sports — Leon Rose’s simple message to Jalen Brunson has resurfaced on signing anniversary

What they're saying

"
Leon Rose had a simple message for Jalen Brunson four years ago when the New York Knicks prepared to sign him in free agency, and the words have taken on a different meaning after everything that followed. Rose did not ask Brunson to become a different player in New York.
— Yahoo Sports

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