Lewis Hamilton launches Plus44 pop-up store in Singapore
Motorsport.com • 1 min read • Latest: Oct 6, 2026, 3:38 PM
Last updated Oct 6, 2026

Lewis Hamilton has launched a Plus44 pop-up store in Singapore as the Formula 1 event occurs in the city. The store features Hamilton's lifestyle label, offering a range of apparel including hoodies, T-shirts, and tracksuits. This expansion is part of Hamilton's effort to build a broader empire that includes ventures in film and charity. The pop-up aims to promote his brand during a key event in the F1 calendar.
- •Plus44 pop-up serves Hamilton's lifestyle label.
- •Store offers various clothing items.
- •Launch coincides with the F1 event in Singapore.
- •Hamilton seeks to diversify into film and charity.
- 3:38 PMMotorsport.com — Lewis Hamilton expands fashion empire with Plus44 Singapore launch
"Lewis Hamilton has spent almost two decades building a reputation as one of the best drivers Formula 1 has ever seen. But outside of motorsport, he aims to build an empire to his name in film, charity and fashion, and as the F1 circus heads to Singapore, a Plus44 pop-up seeks to do exactly that. Plus44 if Hamilton's lifestyle label, offering hoodies, T-shirts, shorts, tracksuits and other forms ...Keep reading
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