Lewis Hamilton opens Card Culture store in Frankfurt, inspired by Tom Brady

Yahoo Sports1 min read • Latest: Jul 30, 2026, 9:26 AM

Last updated Jul 30, 2026

Lewis Hamilton opens Card Culture store in Frankfurt, inspired by Tom Brady
Summary

Lewis Hamilton has launched a sports card store named 'Card Culture' in Frankfurt, Germany, marking his venture into business inspired by Tom Brady's post-NFL activities. While competing in the 2026 F1 World Drivers' Championship and currently ranked P2, Hamilton aims to make card collecting accessible to European fans. The store, a joint venture with Dave & Adam’s Card World, features popular brands such as Topps and Panini, with plans for further expansion. Hamilton's initiative parallels Brady's Card Vault, which has rapidly expanded across the United States since Brady's involvement.

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By the Numbers
  • Lewis Hamilton's Card Culture store opened in Frankfurt on July 30, 2026.
  • Hamilton is second in the 2026 F1 World Drivers' Championship.
  • The store features brands like Topps and Panini, among others.
  • Hamilton's store aims to unify the card-collecting community in Europe.
  • Tom Brady's Card Vault has expanded rapidly across the United States.
Latest Updates
  • 9:26 AMYahoo SportsLewis Hamilton wants to follow Tom Brady’s post-NFL footsteps in one key area
What they're saying
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Seven-time F1 World Champion Lewis Hamilton has taken a step away from the track that is identical to NFL legend Tom Brady. Hamilton is still looking like a fierce driver on the track, currently P2 in the 2026 F1 World Drivers’ Championship while representing the iconic Ferrari.

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