Sport: Motorsport Country: Global Category: Trades

Lewis Hamilton signs multi-year deal with Skydance Sports for content creation

Motorsport.com • 1 min read • Latest: Sep 17, 2026, 10:58 AM

Last updated Sep 17, 2026

Lewis Hamilton signs multi-year deal with Skydance Sports for content creation

Summary

Lewis Hamilton's Dawn Apollo Studios has entered into a multi-year first-look deal with Skydance Sports. The agreement, announced on September 17, 2026, enables Hamilton's studio to create scripted, unscripted, and animated content while he takes on the role of executive producer. This collaboration marks a significant move in Hamilton’s expansion beyond Formula 1 into entertainment, reflecting a growing trend among athletes to broaden their influence. Future projects under this deal have not yet been detailed.

Source Links

Motorsport.com

Market Watch

•Dawn Apollo Studios signs new deal with Skydance Sports.
•Hamilton will be executive producer for upcoming projects.
•The agreement includes scripted, unscripted, and animated content.
•The deal was announced on September 17, 2026.

Latest Updates

10:58 AMMotorsport.com — Lewis Hamilton's Dawn Apollo Studios signs major new deal with Skydance Sports

What they're saying

"
Seven-time Formula 1 champion Lewis Hamilton has signed a multi-year, first-look production deal with Skydance Sports through his Dawn Apollo Studios company. The agreement with Paramount Skydance's sports entertainment division will allow Dawn Apollo to develop and produce new scripted, unscripted and animated content, and Hamilton will serve as executive producer on all of those ...Keep reading
— Motorsport.com

Related Teams & Leagues

Motorsport