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Lexie Hull launches FORTA Cosmetics while thriving with Indiana Fever

Yahoo Sports • 1 min read • Latest: Jul 22, 2026, 8:33 PM

Last updated Jul 22, 2026

Lexie Hull launches FORTA Cosmetics while thriving with Indiana Fever

Summary

Lexie Hull, guard for the Indiana Fever, has co-launched FORTA Cosmetics with her former Stanford roommate Sarah Guller. The cosmetics brand, aimed at athletes and active users, has been accepted into the Sephora Accelerate program, providing growth opportunities. Hull celebrated this milestone on social media. Currently, she averages 5.9 points and 3.3 rebounds this season, while FORTA aims to expand its product line beyond its first item, the Lock & Go Setting Spray.

Source Links

Yahoo Sports

By the Numbers

•FORTA Cosmetics aims to help athletes maintain their beauty routines.
•Hull and Guller invested $17,000 to launch FORTA.
•The Sephora Accelerate program supports emerging beauty brands.
•Hull continues to play a crucial role for the Fever this season.
•She is signed with Indiana Fever through the 2027 season.

Latest Updates

8:33 PMYahoo Sports — Lexie Hull shares major off-court news amid career year with Fever

What they're saying

"
Fever guard Lexie Hull celebrated a significant milestone for the cosmetics company she launched with former Stanford roommate Sarah Guller.
— Yahoo Sports

Related Teams & Leagues

Indiana Fever WNBA Basketball