Liam Coen discusses using media perception to motivate Jaguars players
Yahoo Sports • 1 min read • Latest: Jul 31, 2026, 12:29 PM
Last updated Jul 31, 2026
Jacksonville Jaguars head coach Liam Coen shared insights on leveraging the team's lack of media recognition for motivation. He cited a past incident in which Denver coach Sean Payton referred to the Jaguars as a 'small market' team, which Coen used as motivation for his players. Coen emphasized the importance of the upcoming season, indicating that building a strong foundation in Year 1 would be crucial to establish respect and prevent becoming a 'one-hit wonder.' He aims to keep his players focused and energized by highlighting ongoing media narratives.
- •Coen intends to motivate players by emphasizing media narratives.
- •He reflects on the Jaguars' lack of national recognition despite their strong 2025 season.
- •Coen aims for the Jaguars to earn respect by winning.
- •He used past comments from Payton as motivational material.
- •Establishing a strong foundation in Year 2 is crucial for the team.
- 12:29 PMYahoo Sports — How Liam Coen uses lack of recognition for Jaguars to his advantage
"Liam Coen recently discussed how he uses the lack of recognition that the Jaguars receive to his advantage.
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