Liam Coen discusses using media perception to motivate Jaguars players

Jacksonville Jaguars head coach Liam Coen shared insights on leveraging the team's lack of media recognition for motivation. He cited a past incident in which Denver coach Sean Payton referred to the Jaguars as a 'small market' team, which Coen used as motivation for his players. Coen emphasized the importance of the upcoming season, indicating that building a strong foundation in Year 1 would be crucial to establish respect and prevent becoming a 'one-hit wonder.' He aims to keep his players focused and energized by highlighting ongoing media narratives.

• 12:29 PMYahoo Sports — How Liam Coen uses lack of recognition for Jaguars to his advantage