Lincoln Kienholz signs NIL deal with Adidas after Ohio State transfer
Yahoo Sports • 1 min read • Latest: Jul 17, 2026, 2:47 AM
Last updated Jul 17, 2026
Lincoln Kienholz, formerly a backup quarterback at Ohio State, has signed a six-figure Name, Image and Likeness deal with Adidas. The announcement comes as Kienholz is set to take over as the starting quarterback at Louisville following his transfer from Ohio State, where he was a four-star prospect. His move to Louisville follows the decision of current Ohio State quarterback Julian Sayin to become a Heisman contender. Kienholz's new deal adds him to Adidas’ growing roster of NIL brand ambassadors.
- •Kienholz transferred to Louisville after competing at Ohio State.
- •He was in the running for the starting quarterback role at Ohio State.
- •Adidas announced signing Kienholz as part of their NIL expansion.
- •Kienholz aims to establish himself in Jeff Brohm's Louisville program.
- 2:47 AMYahoo Sports — Former Ohio State QB who transferred out, signs NIL deal with Adidas
"Former Ohio State backup quarterback Lincoln Kienholz was one of many college players who signed an NIL deal with Adidas.
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