LIV Golf CEO discusses challenges amid ongoing financial struggles

Yahoo Sports • 1 min read • Latest: Oct 14, 2026, 1:30 PM

Last updated Oct 14, 2026

LIV Golf CEO discusses challenges amid ongoing financial struggles
Summary

At a Sportico Conference in London, LIV Golf CEO Scott O’Neil addressed financial troubles facing the tour, stating it lacks a viable business model without Saudi funding. Reports indicate that LIV Golf is experiencing player departures and questions about its future viability. The DP World Tour recently ruled that LIV players are ineligible for membership, compounding the tour's difficulties. O’Neil's remarks have shifted perceptions of LIV's initial mission from expanding the game to focusing solely on financial incentives. O’Neil's comments have sparked debate among analysts and players about the tour's legacy and goals.

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By the Numbers
  • •LIV Golf is reportedly bankrupt without Saudi funding.
  • •Players are leaving LIV Golf in increasing numbers.
  • •DP World Tour denies LIV players membership eligibility.
  • •O’Neil acknowledges a lack of sustainable business model.
  • •Critics question LIV's initial focus on growing the game.
Latest Updates
  • 1:30 PMYahoo Sports — LIV Golf CEO said to have slipped up when speaking about the tour’s Saudi Funding
What they're saying
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LIV Golf looks to be on its last legs. The tour is bankrupt without its Saudi funding; players are leaving in droves, and it’s unclear how the tour will survive next season or beyond.

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