LIV Golf initiates '2.0' plan amid loss of Saudi funding
Yahoo Sports • 1 min read • Latest: Jun 4, 2026, 1:08 PM
Last updated Jun 4, 2026
LIV Golf is launching a new strategic initiative called 'LIV 2.0' as it prepares to continue without financial support from Saudi Arabia's Public Investment Fund after the current season. The initiative aims to enhance player ownership rights, introduce individual tournaments, and attract new investors. LIV plans to return commercial rights to players, which may help retain top golfer Bryson DeChambeau and others considering departure. The league is actively seeking investment opportunities to sustain its operations and capitalize on recent player and team interest in global markets.
- •LIV Golf prepares for a post-Saudi era with 'LIV 2.0'.
- •Players may gain greater control over their commercial rights.
- •The league plans to introduce eight to 10 individual National Opens.
- •LIV is seeking investment from private equity and media companies.
- •Bryson DeChambeau remains a key focus for retention efforts.
- 1:08 PMYahoo Sports — Inside LIV Golf's '2.0' plan to survive without Saudi funding
"LIV Golf is attempting to move forward with “LIV 2.0”, a strategy it hopes will appeal to both potential investors and players who might be considering backing out of the league.
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