Liverpool home kit design leaks as sponsorship agreements face uncertainty

Liverpool prepares for a shift in its visual branding as early information surfaces regarding the 2027/28 home kit. Reports indicate the design may incorporate a subtle, tonal chequered pattern across the traditional red base, with white detailing and logos. While initial mock-ups feature the current Standard Chartered branding, the club’s long-standing sponsorship deal concludes after the 2026/27 campaign. Liverpool chief commercial officer Ben Latty confirmed that discussions regarding the future of the partnership remain ongoing., the club is also evaluating its sleeve sponsorship agreement with Expedia. Adidas is expected to release the new kit in summer 2027, though finalized sponsor placements remain subject to change pending the outcome of current commercial negotiations.

• 12:50 PMYahoo Sports — New Liverpool home kit may arrive with major sponsor change