Liverpool secures Turkish Airlines as front-of-shirt sponsor for 2027-28 season

Liverpool have signed a "milestone" new shirt sponsorship deal with Turkish Airlines, understood to be worth more than £60million ($81. 2 million) a year.

Standard Chartered had a good run.

Turkish Airlines will become Liverpool's new front-of-shirt sponsor from the start of the 2027/28 season, the Premier League giants announced on Tuesday.Standard Chartered will remain as the shirt sponsor this season before becoming a "global partner" of Liverpool from 2027/28 onwards.

The Reds will have a new sponsor adorned on the front of their match shirts from the start of next season

Turkish Airlines to replace Standard Chartered from 2027 Deal may be most lucrative in Premier League history Liverpool have announced a new shirt sponsorship deal with Turkish Airlines worth in excess of £60m a year to the club. The five-year deal will generate more than £300m for Liverpool when it comes into effect from the start of the 2027-28 season. Turkish Airlines will replace Standard Chartered, Liverpool’s main club partner since 2010, on the front of the men’s, women’s and academy match shirts. Standard Chartered have been Liverpool’s main partner for 17 years and their current deal is understood to be worth around £50m per season. The company will become a global partner of Liverpool from 2027-28. Continue reading...

Turkish Airlines will become Liverpool's front-of-shirt sponsor from the start of the 2027-28 season in a £300m deal. The five-year contract is worth in excess of £60m a season, an increase on the current £50m-per-season deal with Standard Chartered, which has been the club's main partner since 2010 and is the existing front-of-shirt sponsor. Liverpool believe the agreement with Turkish Airlines is the the most valuable front-of-shirt-only commercial deal in Premier League history - with Arsenal and Manchester City's deals with Emirates and Etihad Airways respectively also involving stadium naming rights.