London City Lionesses secure record-breaking shirt sponsorship deal with Nike
4 sources • 2 min read • Latest: Sep 3, 2026, 3:16 PM
Last updated Sep 3, 2026
London City Lionesses owner Michelle Kang has announced a new front-of-shirt sponsorship agreement with Nike. The deal is the largest in women’s soccer for an independent club, surpassing the reported $4 million figure tied to the incoming Atlanta NWSL franchise. Unlike other Women's Super League clubs that share sponsorship agreements with their associated men's teams, London City operates independently within England's top flight. The club has bolstered its squad this summer with high-profile signings including Alexia Putellas, Mapi Leon, Mary Earps, and Kadidiatou Diani. London City finished sixth in the league last season and is set to host Manchester United on Friday in the opening fixture of the new campaign. Over 5,400 tickets have been sold for the match at the Copperjax Community Stadium.
- •Michelle Kang confirmed the Nike partnership is the largest front-of-shirt deal in the women's game.
- •The agreement exceeds the estimated $4 million valuation of the forthcoming Atlanta NWSL franchise deal.
- •London City signed several international players this summer, including Alexia Putellas and Mary Earps.
- •The team opens the Women's Super League season against Manchester United this Friday at home.
- 9:33 PMThe Guardian Sport — ‘It’s huge’: Nike deal breaks new ground for London City Lionesses
- 3:16 PMYahoo Sports — Nike signs groundbreaking front-of-shirt sponsorship deal with London City Lionesses
- 3:06 PMYahoo Sports — London City shirt deal biggest in women's game - Kang
- 3:06 PMBBC Sport — London City shirt deal biggest in women's game - Kang
"Sponsorship agreement is largest in women’s game Exceeds some men’s Premier League clubs’ shirt deals The Women’s Super League club London City Lionesses’ new front-of-shirt sponsorship deal with Nike is the largest in the women’s game, according to their American owner, Michele Kang. The length and value of the deal has not been disclosed but sources close to the WSL club are hailing it as a gamechanging moment and Kang claims that it even exceeds some men’s Premier League clubs’ shirt deals. Continue reading...
"Nike is doubling down on its commercial relationship with London City Lionesses. Michele Kang’s Women’s Super League (WSL) club signed a first-of-its-kind multi-year front-of-shirt partnership with the sportswear giant. The financial terms of the deal were not disclosed. The Portland-based company already serves as London City’s kit supplier through a partnership that began ahead of the club’s first season in the WSL. The expanded relationship will put the Nike name on the most valuable piece of
"London City Lionesses owner Michele Kang says they have signed the biggest shirt sponsorship deal in the women's game.
Sources
External links- The Guardian SportSep 3, 2026, 9:33 PM‘It’s huge’: Nike deal breaks new ground for London City Lionesses
Sponsorship agreement is largest in women’s game Exceeds some men’s Premier League clubs’ shirt deals The Women’s Super League club London City Lionesses’ new front-of-shirt sponsorship deal with Nike is the largest in the women’s game, according to their American owner, Michele Kang. The length and value of the deal has not been disclosed but sources close to the WSL club are hailing it as a gamechanging moment and Kang claims that it even exceeds some men’s Premier League clubs’ shirt deals. Continue reading...
- Yahoo SportsSep 3, 2026, 3:16 PMNike signs groundbreaking front-of-shirt sponsorship deal with London City Lionesses
Nike is doubling down on its commercial relationship with London City Lionesses. Michele Kang’s Women’s Super League (WSL) club signed a first-of-its-kind multi-year front-of-shirt partnership with the sportswear giant. The financial terms of the deal were not disclosed. The Portland-based company already serves as London City’s kit supplier through a partnership that began ahead of the club’s first season in the WSL. The expanded relationship will put the Nike name on the most valuable piece of
- Yahoo SportsSep 3, 2026, 3:06 PMLondon City shirt deal biggest in women's game - Kang
London City Lionesses owner Michele Kang says they have signed the biggest shirt sponsorship deal in the women's game.
- BBC SportSep 3, 2026, 3:06 PMLondon City shirt deal biggest in women's game - Kang
London City Lionesses owner Michele Kang says they have signed the biggest shirt sponsorship deal in the women's game.
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