Los Angeles Lakers partner with Japanese retailer Daiso
Yahoo Sports • 1 min read • Latest: Jun 19, 2026, 3:17 PM
Last updated Jun 19, 2026
The Los Angeles Lakers announced a multiyear partnership with Daiso on June 19, making the Japanese retailer the presenting sponsor of the Laker Girls. This agreement will see the Daiso logo featured on the group’s uniforms during games. The partnership builds on the Lakers' ongoing strategy of collaborating with international brands, following previous deals with other Asian companies. Daiso aims to enhance its global footprint through this association, while both organizations benefit from deepening ties to Japanese audiences. Lakers President of Business Operations Lon Rosen expressed enthusiasm for the new partnership.
- •Lakers announce partnership with Daiso on June 19, 2026.
- •Daiso's logo will feature on Laker Girls uniforms during games.
- •This marks the first branded patch on the Laker Girls' outfits.
- •Daiso aims to increase its global presence through the partnership.
- •Lon Rosen emphasized the connection to the Lakers and Dodgers' successful strategies.
- 3:17 PMYahoo Sports — Japanese Brands Are Taking Over Los Angeles Sports
"When Mark Walter acquired majority control of the Los Angeles Lakers in 2025, the focus was on the sale itself: a record valuation and the close of a decades-long chapter under the Buss family. Walter’s track record, which he brought with him from the Los Angeles Dodgers, was not as discussed. Over the last decade, […] The post Japanese Brands Are Taking Over Los Angeles Sports appeared first on The Lead.
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