Louisville Athletics partners with Ripple for cryptocurrency branding
Yahoo Sports • 1 min read • Latest: Sep 15, 2026, 5:00 PM
Last updated Sep 15, 2026
Louisville Athletics has announced a multi-year partnership with Ripple, a leader in blockchain technology, effective this season. The agreement will feature XRP branding on both men's and women's basketball courts, with the XRP logo placed prominently on Denny Crum Court during home games. Ripple aims to enhance financial and technology education for student-athletes and the local community while increasing its visibility through in-venue and digital promotions. Athletic Director Josh Heird emphasized the alignment of this partnership with Louisville's storied basketball tradition and desire for innovative collaborations.
- •Ripple becomes a brand partner for Louisville Basketball this season.
- •XRP logos will be visible on Denny Crum Court for home games.
- •The partnership aims to support financial education for student-athletes.
- •Ripple's branding will extend to digital and social platforms.
- •Louisville's rich basketball tradition is highlighted by this partnership.
- 5:00 PMYahoo Sports — U of L athletics agrees to partnership with crypto company
"Sure. From U of L: Louisville Athletics announced today a multi-year partnership with Ripple, the leading provider of blockchain-based enterprise solutions across traditional and digital finance, bringing XRP branding to Louisville Basketball beginning this season. XRP is a cryptocurrency that’s fast, credible and efficient. In use since 2012 and trusted by institutions worldwide, XRP was […]
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