Louisville football emphasizes overcoming adversity ahead of 2026 season
Yahoo Sports • 1 min read • Latest: Jul 17, 2026, 5:05 PM
Last updated Jul 17, 2026
Louisville football head coach Jeff Brohm emphasized the importance of overcoming adversity for the upcoming 2026 season during a Thursday press conference. The Cardinals will kick off their season against Ole Miss, which is expected to set the tone for the remainder of the campaign. In player news, quarterback Lincoln Kienholz has secured a six-figure endorsement deal with Adidas. Louisville's women’s basketball team has also scheduled to participate in the Great Alaska Shootout, starting on November 21, where they will face Alaska Anchorage in their opening game.
- •Jeff Brohm discusses keys to the 2026 Louisville football season.
- •Lincoln Kienholz signs six-figure deal with Adidas.
- •Louisville women's basketball will compete in the Great Alaska Shootout.
- •Cardinals face Ole Miss in their season opener.
- 5:05 PMYahoo Sports — Friday afternoon Cardinal news and notes
"The 2026 CC Summer Tour is watching Kilauea erupt on Big Island, Hawaii.
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