Sports News Report
League: PGA TourSport: GolfCountry: United StatesCategory: Breaking News

LPGA eyes media deals amid PGA, NFL negotiations

Yahoo Sports • 1 min read • Latest: Oct 14, 2026, 10:15 PM

Last updated Oct 14, 2026

LPGA eyes media deals amid PGA, NFL negotiations
Summary

LPGA Commissioner Craig Kessler discussed the impact of forthcoming NFL and PGA Tour media rights negotiations on the LPGA's future revenue during the Front Office Sports Tuned In summit. Current agreements for both tours run through 2030, and the LPGA's earnings from broadcasting are closely tied to the PGA’s media contracts. Kessler indicated that the league's television revenue relies heavily on the outcome of these negotiations, particularly as the NFL prepares for new deals post-2029, which could influence budgets for other leagues. Despite challenges, LPGA viewership numbers have improved, with significant increases in recent broadcasts.

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  • •LPGA Commissioner emphasizes readiness for upcoming media contract negotiations.
  • •Current contracts for LPGA and PGA Tour extend until 2030.
  • •NFL's potential opt-out in 2029 introduces unpredictability for other sports contracts.
  • •LPGA broadcasts see viewership rise, averaging 200,000 per final round.
  • •Kessler claims LPGA is undervalued compared to its audience growth.
Latest Updates
  • 10:15 PMYahoo Sports — LPGA Commissioner Eyes NFL, PGA Deal Impact On Women’s Rights
What they're saying
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LPGA Commissioner Craig Kessler reveals how upcoming NFL and PGA Tour media negotiations will dictate the future value of women's golf broadcast deals.

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