LSU engages in social media strategy over Jayden Daniels' jersey number
Yahoo Sports • 1 min read • Latest: Aug 13, 2026, 3:52 PM
Last updated Aug 13, 2026
On August 13, LSU used social media to address the ongoing issue regarding former quarterback Jayden Daniels' No. 5 jersey. The program posted four pictures featuring Lane Kiffin's dog to distract from the controversy. This decision comes less than three weeks before the Tigers' football season begins, aiming to deflect criticism while addressing the cease-and-desist order related to the jersey number. The lighthearted approach highlights the unusual dynamics of college football amid a serious dispute.
- •LSU posted pictures of Kiffin's dog on Instagram
- •The jersey number issue involves cease-and-desist order
- •Less than three weeks remain before the season start
- •Social media strategy aims to manage public perception
- •Controversy arises amid the team's preseason preparations
- 3:52 PMYahoo Sports — LSU has already resorted to dog pics in battle over Jayden Daniels' jersey number
"It's August 13. You're gonna deploy your adorable dog heat shield on August 13? Nah, you save that for a dumber scandal down the line.
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