Lucy Rohden launches LucyCFB, partners with Betches Media and Homefield
Yahoo Sports • 1 min read • Latest: Jun 2, 2026, 1:00 PM
Last updated Jun 2, 2026
Lucy Rohden is establishing her college football media brand, LucyCFB, after leaving Meadowlark Media and The Dan Le Batard Show. The brand, set to launch this week, aims to fill a gap in daily, personality-driven college football content. Rohden will collaborate with Betches Media and Homefield Apparel, hosting new series and engaging fans on campuses. She is known for her popular TikTok explainers and the Off-Rohding series. Rohden intends to maintain her distinctive voice across her platforms while addressing the growing popularity of college football amidst a saturated NFL.
- •Lucy Rohden leaves Meadowlark Media to launch LucyCFB.
- •The brand will include partnerships with Betches Media and Homefield Apparel.
- •Rohden is known for her TikTok explainers and Off-Rohding series.
- •Content will focus on accessible, engaging college football discussions.
- •Launch of LucyCFB is scheduled for this week.
- 1:00 PMYahoo Sports — Lucy Rohden launches ‘LucyCFB’ brand, partners with Betches Media and Homefield Apparel
"Lucy Rohden is leaving Meadowlark Media and The Dan Le Batard Show to formalize a college football media brand with multiple new partners, she told Awful Announcing this week. Rohden, best known for her viral TikTok explainers and sketches as well as her Off-Rohding campus series at Meadowlark, will launch LucyCFB this week. This fall, Rohden will…
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