Luke Fickell reflects on progress in embracing Wisconsin football culture

Wisconsin head coach Luke Fickell spoke about his growth in connecting with the state's football culture during an event on August 13, 2026. He noted a significant improvement in both recruiting and alumni engagement since he took over the program. The introduction of former Badger Bradie Ewing has strengthened ties with alumni, contributing to recent successes in recruiting. As the Badgers aim to enhance their state relationships, Fickell highlighted the importance of building connections within the program. Upcoming seasons will reflect this renewed focus on Wisconsin roots.

• 5:42 PMYahoo Sports — Luke Fickell acknowledges growth in embracing Wisconsin roots: ‘We’ve done a hell of a lot better’