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Maddy Sells launches Enjoy Her Game vertical with Enjoy Basketball

Yahoo Sports • 1 min read • Latest: Jul 27, 2026, 3:00 PM

Last updated Jul 27, 2026

Maddy Sells launches Enjoy Her Game vertical with Enjoy Basketball

Summary

Maddy Sells has introduced Enjoy Her Game, a new women's sports vertical under the Enjoy Basketball brand. The launch aims to highlight female athletes and their stories, supported by Sells' successful WAG Talk series, which features interviews with the partners of professional athletes. The Enjoy Her Game initiative is designed to engage fans who want a positive entry point into the WNBA amidst ongoing cultural discussions surrounding the league. Sells emphasizes a commitment to uplifting coverage that avoids negativity and focuses on building a broad fan base for women's sports.

Source Links

Yahoo Sports

By the Numbers

•Enjoy Her Game is a new vertical launched by Maddy Sells.
•The initiative is part of the Enjoy Basketball brand, founded in 2022.
•Sells' WAG Talk series features interviews with significant others of athletes.
•The goal is to provide positive, engaging content about women's sports.
•Enjoy Her Game debuted last week with new interview formats and coverage.

Latest Updates

3:00 PMYahoo Sports — Maddy Sells, star of ‘WAG Talk’ series, launches Enjoy Her Game vertical with Enjoy Basketball

What they're saying

"
Picture a red carpet. The fresh fits, the chatty interviews, microphones everywhere. And often, a celebrity’s partner, standing just out of sight. Once the cameras stop flashing, the plus-one tiptoes away to wait. For Maddy Sells, it was an opening. “I saw people on red carpets just standing to the side while their husbands get…
— Yahoo Sports

Related Teams & Leagues

WNBA Basketball