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Magic Johnson discusses WNBA ownership lessons for Black investors

Yahoo Sports • 1 min read • Latest: Aug 24, 2026, 10:30 PM

Last updated Aug 24, 2026

Magic Johnson discusses WNBA ownership lessons for Black investors

Summary

Magic Johnson spoke at Invest Fest in Atlanta on August 24, sharing insights from his ownership experience with the Los Angeles Sparks. Johnson highlighted the franchise's growth from financial struggles to a value of over $300 million, driven by new media deals and increased investment potential in the WNBA. He emphasized the importance of patience and asset retention during challenging times, as ownership stakes in women's sports become increasingly attractive. The WNBA's media rights deal has significantly boosted league revenue and profitability, marking a shift in perceptions about the league's financial future.

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By the Numbers

•Magic Johnson addressed Black entrepreneurs at Invest Fest.
•Los Angeles Sparks were acquired for $10 million in 2014.
•Current Sparks value exceeds $300 million.
•WNBA secured an 11-year, $2.2 billion media rights deal.
•The average WNBA team value increased by 345% in two years.

Latest Updates

10:30 PMYahoo Sports — Magic Johnson’s WNBA Strategy Teaches Black Investors

What they're saying

"
In professional sports ownership, capital appreciation requires vision, leverage, and patience. For years, major sports organizations viewed women’s basketball as a minor expense rather than a growth opportunity, causing early...
— Yahoo Sports

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