League: EPL Sport: Soccer Country: England Category: Scores & Results

Manchester City reveals fan-designed AI-inspired third kit for new season

Yahoo Sports • 1 min read • Latest: Aug 27, 2026, 7:03 AM

Last updated Aug 27, 2026

Manchester City reveals fan-designed AI-inspired third kit for new season

Summary

Manchester City has launched their new AI-inspired third kit for the upcoming season, marking a first in professional football. The club involved fans across more than 200 countries, who submitted over 180,000 unique designs via a generative AI tool that creates kit designs from written prompts. After receiving 1.7 million ratings, the most popular designs were narrowed down to ten finalists, with the winning design chosen by fan vote in January 2025. Elliott, a lifelong City fan, designed the winning kit using Puma's AI creator during a lunch break, expressing his honor to see it brought to life for the players.

Source Links

Yahoo Sports

By the Numbers

•The new kit is the first of its kind in professional football.
•Fans submitted designs from over 200 countries.
•More than 180,000 unique shirt designs were created.
•The winning design was selected from ten finalists by fan vote.
•Elliott designed the kit using a generative AI tool during his lunch break.

Latest Updates

7:03 AMYahoo Sports — Man City unveil AI-inspired kit created by fan on 'lunch break'

What they're saying

"
Manchester City have unveiled a new AI-inspired design for this season's third kit - the first time in professional football that such a tool has been used. Supporters were given the opportunity to design the Puma kit using a custom generative AI tool which turns written prompts into kit designs within seconds. City fans from more than 200 countries forwarded their vision for what the third kit should look like, resulting in more than 180,000 unique shirts.
— Yahoo Sports

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Manchester City EPL Soccer