Manchester City reveals fan-designed AI-inspired third kit for new season
3 sources • 1 min read • Latest: Aug 27, 2026, 5:54 PM
Last updated Aug 27, 2026
Manchester City has launched their new AI-inspired third kit for the upcoming season, marking a first in professional football. The club involved fans across more than 200 countries, who submitted over 180,000 unique designs via a generative AI tool that creates kit designs from written prompts. After receiving 1.7 million ratings, the most popular designs were narrowed down to ten finalists, with the winning design chosen by fan vote in January 2025. Elliott, a lifelong City fan, designed the winning kit using Puma's AI creator during a lunch break, expressing his honor to see it brought to life for the players.
- •The new kit is the first of its kind in professional football.
- •Fans submitted designs from over 200 countries.
- •More than 180,000 unique shirt designs were created.
- •The winning design was selected from ten finalists by fan vote.
- •Elliott designed the kit using a generative AI tool during his lunch break.
- 6:44 PMESPN Soccer — Man City, Puma equip fans with AI to design 2026-27 third kit
- 4:55 PMYahoo Sports — Manchester City unveil 2026/27 third-kit co-designed by AI and supporter
- 7:03 AMYahoo Sports — Man City unveil AI-inspired kit created by fan on 'lunch break'
"Manchester City have unveiled a new AI-inspired design for this season's third kit - the first time in professional football that such a tool has been used. Supporters were given the opportunity to design the Puma kit using a custom generative AI tool which turns written prompts into kit designs within seconds. City fans from more than 200 countries forwarded their vision for what the third kit should look like, resulting in more than 180,000 unique shirts.
"Manchester City have unveiled their 2026/27 third kit, a strip designed by a supporter using Puma's AI Creator tool, with the club lauding how this extends its 'deep connection that we have with our global fanbase'
"Manchester City fans submitted more than 180,000 AI-generated kit designs, but the club chose Elliott's to wear as their third shirt in 2026-27.
Sources
External links- ESPN SoccerAug 27, 2026, 6:44 PMMan City, Puma equip fans with AI to design 2026-27 third kit
Manchester City fans submitted more than 180,000 AI-generated kit designs, but the club chose Elliott's to wear as their third shirt in 2026-27.
- Yahoo SportsAug 27, 2026, 4:55 PMManchester City unveil 2026/27 third-kit co-designed by AI and supporter
Manchester City have unveiled their 2026/27 third kit, a strip designed by a supporter using Puma's AI Creator tool, with the club lauding how this extends its 'deep connection that we have with our global fanbase'
- Yahoo SportsAug 27, 2026, 7:03 AMMan City unveil AI-inspired kit created by fan on 'lunch break'
Manchester City have unveiled a new AI-inspired design for this season's third kit - the first time in professional football that such a tool has been used. Supporters were given the opportunity to design the Puma kit using a custom generative AI tool which turns written prompts into kit designs within seconds. City fans from more than 200 countries forwarded their vision for what the third kit should look like, resulting in more than 180,000 unique shirts.
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