Manchester United names SumUp as new official sleeve sponsor

Manchester United has entered into a new commercial partnership with the global fintech firm SumUp. Under the terms of the agreement, the SumUp logo will appear on the sleeves of the club’s men’s, women’s, and academy team shirts. The partnership will also involve branding presence at Old Trafford on matchdays and the launch of a payment card for supporters offering rewards at club and retail outlets. This deal follows the recent implementation of a separate record-breaking £20m per year training kit partnership with Betway that began earlier this season. Marc Armstrong, chief business officer for the club, noted that the agreement is part of an ongoing commercial growth strategy. Manchester United is scheduled to play its next match this Thursday, facing Sabah in the opening round of the Champions League.

• 10:35 AMYahoo Sports — Man United announce lucrative new partnership worth millions of pounds