Manchester United outlines new values as part of rebranding effort

Manchester United co-owner Sir Jim Ratcliffe has introduced a new three-word slogan as part of the club's rebranding initiative. Ratcliffe, following the club's successful return to the Champions League, has emphasized three core values: 'badge,' 'bravery,' and 'spirit.' These values, intended to guide the club's culture moving forward, have been officially listed on United's website. In preparation for the pre-season, several players are set to return to training, with summer transfer activity expected to intensify, including a deal for Ederson from Atalanta. Ratcliffe's changes reflect an effort to unite fans, players, and staff around a renewed vision for the club's future.

• 11:10 PMYahoo Sports — Sir Jim Ratcliffe rolls out fresh three-word slogan in Man United rebrand