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M&M’s attends Bristol race to honor Kyle Busch’s legacy in NASCAR

Yahoo Sports • 1 min read • Latest: Sep 20, 2026, 5:06 AM

Last updated Sep 20, 2026

M&M’s attends Bristol race to honor Kyle Busch’s legacy in NASCAR

Summary

M&M’s colors returned to a NASCAR Cup Series car at Bristol Motor Speedway on September 17, 2022, honoring Kyle Busch. Members of the Mars family and executives from the former NASCAR sponsor attended to recognize Busch's impactful 15-year relationship with the brand. Despite Mars ending its NASCAR sponsorship after 2022 and Busch leaving Joe Gibbs Racing, the personal connections remained strong, as highlighted by Joe Gibbs Racing president Dave Alpern. The tribute at the Bristol event included yellow towels for fans, promoting fan engagement with Busch's legacy.

Source Links

Yahoo Sports

By the Numbers

•M&M’s colors returned to NASCAR at Bristol on September 17, 2022.
•Mars family members attended to honor Kyle Busch's contributions.
•Busch’s relationship with M&M’s persists beyond their formal partnership.
•Fans waved yellow towels on Lap 18 to celebrate Busch’s legacy.
•Joe Gibbs Racing president emphasized the personal connections involved.

Latest Updates

5:06 AMYahoo Sports — M&M’s Relationship With Kyle Busch Never Ended After NASCAR Exit

What they're saying

"
The familiar yellow M&M’s colors returned to a NASCAR Cup Series car at Bristol Motor Speedway on Saturday night. But the people who helped make those colors synonymous with Kyle Busch were there, too.Members of the Mars family and longtime executives connected to the company’s former NASCAR program traveled to Bristol as the sport honored […] The post M&M’s Relationship With Kyle Busch Never Ended After NASCAR Exit appeared first on HEAVY.
— Yahoo Sports

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