Marcus Freeman emphasizes values over money in Notre Dame recruiting

Notre Dame head coach Marcus Freeman addressed the impact of NIL in recruiting during an interview on July 3, 2026. He asserted that while financial offers from top programs have become competitive, his focus is on promoting the unique aspects of the university and its football program. Freeman highlighted the importance of showcasing life beyond football to prospective recruits. He aims to ensure that athletes understand the long-term benefits of attending Notre Dame rather than making decisions solely based on financial incentives. Notre Dame has recently achieved strong recruiting success, securing the No. 2-ranked class in 2026 and maintaining a similar position for 2027.

• 9:57 PMYahoo Sports — Marcus Freeman on recruiting in the NIL era: ‘It’s not going to be a decision based off money’