Mark Cuban expresses regret over Mavericks sale and new ownership
Yahoo Sports • 1 min read • Latest: Sep 26, 2026, 1:24 PM
Last updated Sep 26, 2026

Mark Cuban, who sold the Dallas Mavericks for a reported $3.5 billion in December 2023, shared his regrets about the transaction. Despite achieving a return of more than 1,100% on his initial investment of $285 million, Cuban expressed dissatisfaction with the new ownership after a controversial trade involving Luka Doncic. A handshake agreement meant to ensure Cuban's control over basketball operations was not formalized, leaving him with no leverage during critical decisions. He stated, 'I don't regret selling. I regret who I sold to.' This admission came less than three years post-sale, marking a notable shift in Cuban's perspective on the deal.
- •Cuban sold the Mavericks for a reported $3.5 billion in December 2023.
- •He achieved a return exceeding 1,100% on his initial investment.
- •Cuban lost control over basketball operations due to an unformalized agreement.
- •He criticized the new ownership for their role in the Doncic trade.
- •His regret over the sale surfaced less than three years after the transaction.
- 1:24 PMYahoo Sports — In 2023, Mark Cuban Sold A Single Asset For $3.5 Billion. Less Than 3 Years Later He Admitted He Had Regrets. When Asked About The 1,100% Return He Made On The Dallas Mavericks, He Said, ‘I Don’t Regret Selling. I Regret Who I Sold To.’
"Mark Cuban walked away from a sale most investors would celebrate for a lifetime, but three years later he chose two words to describe the buyer that raised more questions than the price ever answered.
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