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Mars partners with LA28 to promote snack brands during 2028 Olympics

Yahoo Sports • 1 min read • Latest: Nov 9, 2026, 8:25 PM

Last updated Nov 9, 2026

Mars partners with LA28 to promote snack brands during 2028 Olympics

Summary

Mars has announced its partnership with LA28 and Team USA, naming Cheez-It, Pringles, Club, Town House, and Combos as the Official Salty Snacks Providers for the 2028 Olympic and Paralympic Games in Los Angeles. This collaboration aims to connect fans with Team USA athletes through marketing campaigns and events. The games will mark LA's third time hosting the Summer Olympics, starting on July 14, 2028, and the partnership will enhance the viewing experience by incorporating Mars' snacks into the Olympic narrative. Mars is also collaborating with NBCUniversal to promote the games across multiple platforms.

Source Links

Yahoo Sports

Status Watch

•Mars' snack brands will feature prominently at the LA28 Games.
•The Summer Olympics in Los Angeles will begin on July 14, 2028.
•Mars is collaborating with NBCUniversal for promotional support.
•The partnership aims to engage fans beyond the competition venues.
•This will be Los Angeles' third time hosting the Summer Olympics.

Latest Updates

8:25 PMYahoo Sports — Mars partners with LA28, Team USA to bring Cheez-It, Pringles and other snack brands to 2028 Olympics

What they're saying

"
LOS ANGELES — The 2028 Olympic and Paralympic Games in Los Angeles are adding some familiar snack brands to their growing roster of corporate partners.
— Yahoo Sports

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