Match of the Dames aims to engage more women in football
Yahoo Sports • 1 min read • Latest: Aug 8, 2026, 6:43 AM
Last updated Aug 8, 2026
Match of the Dames, a project launched by Anne Morris, seeks to increase female attendance at football matches. Initially piloted at Altrincham FC, the initiative will now expand to five clubs for the 2026-27 season, including Brackley Town and Hartlepool United. The program invites first-time female supporters, aiming to welcome 1,000 women to non-league football by the end of the season. Each participating club will host eight dedicated fixtures, featuring women's team matches, to further engage local communities.
- •Match of the Dames launched in 2025 with Altrincham FC.
- •Expansion includes five clubs for the upcoming season.
- •Program aims to introduce 1,000 first-time female supporters.
- •Each club will host eight dedicated fixtures, including one women's match.
- •Participants gather before matches for community-building activities.
- 6:43 AMYahoo Sports — Meet Match of the Dames - the mission to get more women watching football
"Organisers say the game remains largely a "boys club" and want to get more women into the stands.
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