Match of the Dames aims to engage more women in football

Yahoo Sports1 min read • Latest: Aug 8, 2026, 6:43 AM

Last updated Aug 8, 2026

Match of the Dames aims to engage more women in football
Summary

Match of the Dames, a project launched by Anne Morris, seeks to increase female attendance at football matches. Initially piloted at Altrincham FC, the initiative will now expand to five clubs for the 2026-27 season, including Brackley Town and Hartlepool United. The program invites first-time female supporters, aiming to welcome 1,000 women to non-league football by the end of the season. Each participating club will host eight dedicated fixtures, featuring women's team matches, to further engage local communities.

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By the Numbers
  • Match of the Dames launched in 2025 with Altrincham FC.
  • Expansion includes five clubs for the upcoming season.
  • Program aims to introduce 1,000 first-time female supporters.
  • Each club will host eight dedicated fixtures, including one women's match.
  • Participants gather before matches for community-building activities.
Latest Updates
  • 6:43 AMYahoo SportsMeet Match of the Dames - the mission to get more women watching football
What they're saying
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Organisers say the game remains largely a "boys club" and want to get more women into the stands.

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