Matt Brown discusses Jake Paul and MVP's challenge to UFC dominance

2 sources1 min read • Latest: Aug 4, 2026, 1:00 PM

Last updated Aug 4, 2026

Matt Brown discusses Jake Paul and MVP's challenge to UFC dominance
Summary

In recent comments, retired UFC fighter Matt Brown analyzed the merger between the PFL and Most Valuable Promotions (MVP), noting that while it could create new opportunities in combat sports, it falls short of challenging UFC's supremacy. Brown agrees with UFC CEO Dana White's stance that the UFC is largely unconcerned with competitors like MVP, describing their approach as an uphill battle. He remarked that despite the potential for increased fighter pay, MVP will still struggle to match the established brand recognition of UFC. Brown suggested that instead of competing directly, MVP should carve out its own niche in the market, as seen with other promotions like BKFC.

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By the Numbers
  • Matt Brown believes MVP will always be a distant second to UFC.
  • Jake Paul aims to challenge UFC's dominance with this merger.
  • Dana White dismisses MVP as not a serious threat.
  • Brown suggests MVP should focus on creating its own path in combat sports.
  • UFC's brand recognition remains a significant barrier for competitors.
Latest Updates
  • 1:00 PMMMA FightingMatt Brown: Jake Paul, MVP MMA trying to get into a ‘d*ck-swinging’ contest with UFC and ‘you don’t have a chance’ - mmafighting.com
  • 1:00 PMYahoo SportsMatt Brown: Jake Paul, MVP MMA trying to get into a ‘d*ck-swinging’ contest with UFC and ‘you don’t have a chance’
What they're saying
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Jake Paul has already said he’s coming after the UFC with the new MVP-PFL merger but do they actually have any chance to disrupting the status quo?

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Matt Brown says MVP merging with the PFL could be a good thing but they’re never going to challenge the UFC

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