Matt Campbell explains decision to turn down Lions in 2021

Matt Campbell, during Big Ten Media Days, discussed why he turned down the Detroit Lions’ coaching role in 2021. He emphasized the importance of organizational culture in his decision, stating that he sought a fit that matched his beliefs about team building. At the time, the Lions were undergoing a major transition, lacking stable leadership and a clear winning culture. He ultimately chose to remain at Iowa State, where he enjoyed success and influence. Campbell later accepted the head coach position at Penn State, citing the program's rich tradition as a significant factor in his decision.

• 8:39 PMYahoo Sports — Matt Campbell Reveals Why He Turned Down Detroit Lions