Mattel and WWE partner to launch AAA action figure line
Wrestling Inc • 1 min read • Latest: Jul 24, 2026, 2:14 PM
Last updated Jul 24, 2026
Mattel has announced a multi-year licensing agreement with WWE-owned Lucha Libre AAA. The new line of action figures, featuring AAA's luchadors and luchadoras, will be introduced in the fall of 2027. WWE's Vice President of Revenue, Abby Esrock, highlighted AAA's fan engagement and the significance of expanding WWE's collectibles. Key stars like Psycho Clown and El Hijo del Vikingo are confirmed for the collection. Further details on the line will be provided later.
- •Mattel and WWE's agreement involves AAA action figures.
- •The line launches in fall 2027.
- •Featured stars include Psycho Clown and El Hijo del Vikingo.
- •The partnership aims to engage AAA's fanbase globally.
- •Details on the figure line will be announced later.
- 2:14 PMWrestling Inc — Mattel Announces Licensing Partnership With WWE-Owned Lucha Libre AAA
"Mattel, a leading toy and entertainment company, has announced a new licensing agreement with the WWE-owned AAA.
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