Megan Rapinoe criticizes World Cup hydration breaks and ad revenues
Yahoo Sports • 1 min read • Latest: Jun 18, 2026, 10:30 PM
Last updated Jun 18, 2026
Megan Rapinoe criticized mandatory hydration breaks during World Cup matches as disruptive, arguing they detract from the sport's natural flow. Speaking on CBS Sports' 'We Need to Talk', Rapinoe highlighted how these stoppages allow for full-screen advertisements, potentially generating significant ad revenue for broadcasters like Fox. She emphasized the need for player safety, but claimed these breaks appear more focused on commercial gain than athlete welfare. Rapinoe expressed concern over the impact on viewers and the game itself, remarking that such commercial practices feel unnatural in soccer. Despite criticism, hydration breaks will remain in place throughout the tournament, although some broadcasters are avoiding intrusive ads during these stoppages.
- •Megan Rapinoe spoke out against hydration breaks on CBS Sports.
- •Hydration breaks split matches into 'quarters', allowing for ad revenue.
- •Rapinoe finds breaks disruptive to gameplay and viewer experience.
- •Telemundo refrains from airing full-screen ads during stoppages.
- •Hydration breaks are mandated by FIFA for player welfare.
- 10:30 PMYahoo Sports — Megan Rapinoe blasts World Cup hydration breaks: ‘So antithetical to the sport’
"As great as the action on the pitch has been through the early stages of this summer’s FIFA Men’s World Cup, the decision to effectively break every game into “quarters” with mandatory hydration breaks in each 45-minute half has remained controversial. The decision, mandated by FIFA under the guise of player welfare, has conveniently allowed…
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