Mercedes’ communications officer discusses F1 driver management strategies
Formula1.com • 1 min read • Latest: Aug 15, 2026, 9:11 AM
Last updated Aug 15, 2026
Bradley Lord, Deputy Team Principal and Chief Communications Officer at Mercedes, shares insights on the role of communications in Formula 1. In an article by Formula 1.com, he explains how the team assists drivers in media interactions, relationship management, and coordinating their activities during race weekends. This inside look reveals the complexities of supporting F1 drivers as they navigate the demands of their profession in a high-pressure environment.
- •Bradley Lord represents Mercedes in discussing driver support.
- •Focus is on media handling and relationship management.
- •Activity coordination is crucial during race weekends.
- •Insights showcase the pressures faced by F1 drivers.
"Formula 1.com is delving into F1 driver bubbles to gain a greater understanding of the lives of those who work closely with the stars of F1. In this piece Bradley Lord, Mercedes’ Deputy Team Principal and Chief Communications Officer, explains how his team guides its drivers in dealing with the media, managing relationships, and co-ordinating activities through a race weekend.
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