Mercedes’ communications officer discusses F1 driver management strategies
Formula1.com • 1 min read • Latest: Aug 15, 2026, 9:11 AM
Last updated Aug 15, 2026
Bradley Lord, Deputy Team Principal and Chief Communications Officer at Mercedes, shares insights on the role of communications in Formula 1. In an article by Formula 1.com, he explains how the team assists drivers in media interactions, relationship management, and coordinating their activities during race weekends. This inside look reveals the complexities of supporting F1 drivers as they navigate the demands of their profession in a high-pressure environment.
- •Bradley Lord represents Mercedes in discussing driver support.
- •Focus is on media handling and relationship management.
- •Activity coordination is crucial during race weekends.
- •Insights showcase the pressures faced by F1 drivers.
"Formula 1.com is delving into F1 driver bubbles to gain a greater understanding of the lives of those who work closely with the stars of F1. In this piece Bradley Lord, Mercedes’ Deputy Team Principal and Chief Communications Officer, explains how his team guides its drivers in dealing with the media, managing relationships, and co-ordinating activities through a race weekend.
Sources
External linksOriginal reporting and copyright belong to the linked sources. SportsNewsReport.com aggregates and links — it does not republish full articles.
Related Stories
Last 14 days
F1•Oct 18, 2026, 12:15 AMHorner has ‘no idea’ over F1 return amid ongoing Ferrari link
F1•Oct 17, 2026, 11:35 PMLando Norris faces anxious wait as F2 prepares to decide future of his racing team
F1•Oct 17, 2026, 9:22 PMVerstappen finishes 9th in GT World Challenge
F1•Oct 17, 2026, 2:15 PMMercedes shares emotional call between Joshua Durksen and Paraguay president
F1•Oct 17, 2026, 2:02 PMMercedes reveals why it rejected the Macarena wing over a year ago
F1•Oct 17, 2026, 1:05 PMLando Norris sparks controversy after appearing to mock Lance Stroll in viral video