Mets partner with Novig as first MLB team for prediction markets

The New York Mets have entered into an exclusive, multiyear agreement with Novig, making them the first Major League Baseball team to partner with a prediction-market platform. Novig will have prominent advertising presence at Citi Field and on Mets broadcasts, following similar deals in the NHL. The agreement aligns with MLB's partnership framework for prediction markets, allowing Novig to use official league data. The deal follows talks that began after a meeting between Novig founder Jacob Fortinsky and Mets owner Steve Cohen's son at a UFC event. The partnership aims to enhance fan engagement through the use of prediction markets focusing on sports.

• 2:00 PMYahoo Sports — Meet the Mets’ Prediction-Market Pick: Novig