Mexico anticipates World Cup amid mixed local sentiment
The Guardian Sport • 2 min read • Latest: Jun 11, 2026, 7:00 AM
Last updated Jun 11, 2026

As the World Cup approaches, Mexico City shows signs of pre-tournament activity amid ongoing protests and traffic. Despite the presence of football advertisements featuring prominent players like Hugo Sánchez and Raúl Jiménez, local enthusiasm appears tempered. Many residents express skepticism about Mexico's chances, feeling overshadowed by the event's political implications, particularly in relation to Donald Trump's involvement. The sight of flags and murals celebrating football exists alongside an undercurrent of frustration regarding the event's chaotic buildup.
- •Football advertisements dominate Mexico City streets ahead of the World Cup.
- •Local protests and a teachers' strike exacerbate traffic issues.
- •Many residents expect little from Mexico's national team at the tournament.
- •Political tensions impact local perceptions of the World Cup.
- 7:00 AMThe Guardian Sport — Mexico hoping football emerges from the chaos surrounding World Cup
"It may just be time to forget the sullied buildup and enjoy the tournament although co-hosts are not optimistic It has been difficult to go anywhere in Mexico City this week without seeing Hugo Sánchez, the great former Real Madrid striker, trying to sell you something. Raúl Jiménez is on a few billboards and Toluca’s Alexis Vega on a couple of others, but Sánchez remains the king. Football adverts predominate. At the airport a Fifa sign obstructs the view of the arrivals lane for those with foreign passports, which might seem an apt metaphor if immigration procedures, here at least, weren’t absurdly straightforward. Amid the endless traffic, worsened by a teachers’ strike and associated street protests, women wander selling knock-off Mexico shirts. Does that constitute a pre‑tournament mania? Perhaps not. There’s a newly added football element to many of the murals around Coyoacán, at which many of the Frida Kahlo murals appear to be looking askance – but then stern disapproval was her default look. There are flags hanging from walls and from ceilings in bars and cafes in some areas, but the excitement of waiters and taxi drivers at meeting somebody actually going to the World Cup suggests there hasn’t been any great influx yet. If traffic jams are a sign of excitement, then Mexicans are bang up for it but, anecdotally, few seem to expect much from their side and most seem feel a little frustrated at being a sideshow to Donald Trump’s main event. Continue reading...
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