Miami Heat hires after LeBron James press conference mistake
Yahoo Sports • 1 min read • Latest: Jul 22, 2026, 2:34 PM
Last updated Jul 22, 2026
The Miami Heat are seeking a new Director of YouTube Strategy following a blunder involving a mistakenly published link to a fictitious LeBron James introductory press conference. The incident attracted attention and prompted the Heat to repost a job listing that was originally posted a week prior. The position is focused on developing an engaging YouTube channel to reach new fan audiences. Requirements include a Bachelor’s degree and significant experience in content strategy and channel development.
- •Miami Heat accidentally published a link to a fake LeBron James press conference.
- •They are now looking to fill the Director of YouTube Strategy position.
- •The job listing emphasizes creating engaging content for younger audiences.
- •Candidates need experience in YouTube content strategy and development.
- 2:34 PMYahoo Sports — Miami Heat-LeBron James press conference blunder opens job with team
"You can now work for the Miami Heat social media team following the giant LeBron James press conference blunder.
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