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Mike Kitts joins Elevate as president; partnerships announced

Yahoo Sports • 1 min read • Latest: Aug 14, 2026, 6:00 PM

Last updated Aug 14, 2026

Mike Kitts joins Elevate as president; partnerships announced

Summary

Elevate announced the hiring of Mike Kitts as president of global sales and solutions on August 14, 2026. Kitts previously served as chief commercial officer for the Golden State Warriors and will focus on corporate partnerships. Other announcements include Vanita Krouch's appointment at TMRW Sports to develop player relations for a new pro flag football league. The WTA Ventures board adds Julie Haddon, former NFL marketing executive. Partnerships include Athletic Brewing with MetLife Stadium and Google’s Gemini with Overtime Elite.

Source Links

Yahoo Sports

By the Numbers

•Mike Kitts joins Elevate after over 13 years with the Warriors.
•Vanita Krouch appointed by TMRW Sports for flag football league.
•Julie Haddon joins the WTA Ventures board for strategic growth.
•Athletic Brewing becomes a partner at MetLife Stadium.
•Google Gemini starts a partnership with Overtime Elite.

Latest Updates

6:00 PMYahoo Sports — Sportico Transactions: Moves and Mergers Roundup for Aug. 14

What they're saying

"
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry. PERSONNEL Elevate Names Mike Kitts to President, Global Sales and Solutions Elevate, the global sports and entertainment agency, announced that Mike Kitts will join the company as president, global sales and solutions. Most recently chief commercial …
— Yahoo Sports

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