Million Coaches Challenge aims to elevate youth coaching quality
Yahoo Sports • 1 min read • Latest: Jul 25, 2026, 11:01 AM
Last updated Jul 25, 2026
The Million Coaches Challenge (MCC) is focused on enhancing the quality of youth coaching by addressing the multifaceted roles of coaches beyond competitive success. This initiative highlights the importance of mental health training for coaches, as indicated by recent surveys showing a demand for such training among experienced coaches. The MCC, funded by the Susan Crown Exchange, seeks to expand access to coaching education and develop holistic approaches to athlete support amidst growing concerns about youth mental health. The program has been active since 2021 and collaborates with several organizations to foster positive youth development through sports.
- •MCC emphasizes holistic coaching beyond wins and losses
- •Survey finds mental health training is top priority for veteran coaches
- •Program collaborates with numerous organizations for broader impact
- •MCC funded by Susan Crown Exchange to support youth development
- •Focus on preventing youth mental health and belonging crises
- 11:01 AMYahoo Sports — How training ensures quality youth coaches aren't one in a 'million'
"Coaching has leadership and motivational responsibilities, but also social and emotional ones that distinguish 'quality.' Even at the college level.
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