Missouri secures jersey patch sponsorship deal with Ambetter Health

Missouri athletics announced a jersey patch sponsorship with Ambetter Health for its football and Olympic sports uniforms, effective for the 2026-27 season. The sponsorship will feature the Ambetter logo on uniforms, positioned between the neckline and shoulder. Mizzou joins Arkansas and LSU in implementing such sponsorships, as NCAA rules allow this starting this coming season. Missouri's athletic director, Laird Veatch, reported significant growth in sponsorship revenue over the past three years, exceeding 130%. The school is also pursuing naming rights for Memorial Stadium, but a deal is not expected before 2026.

• 1:23 PMYahoo Sports — Missouri football, Olympic sports announce jersey patch sponsorship