Mizzou adds local food vendors to Memorial Stadium concessions lineup
Yahoo Sports • 1 min read • Latest: Sep 3, 2026, 7:01 PM
Last updated Sep 3, 2026

Mizzou Athletics is introducing new local food options at Memorial Stadium for the current football season. Shakespeare’s Pizza joins other Columbia-area businesses including Champ’s Chicken, Buck’s Ice Cream, and Mya’s Gourmet Popcorn in the stadium’s updated concession and hospitality program. The initiative, facilitated through a partnership with Sodexo Live! and Upper Crust Food Service, aims to integrate local culinary brands into the game-day experience. Additional menu updates include Tiger Tenders, Kansas City Burnt End Hot Dogs, and new burger options available in both general seating and premium areas. Proceeds from refillable souvenir soda cups sold at the venue will benefit Every True Tiger Brands, the official Name, Image and Likeness marketing agency for Mizzou. These changes coincide with a $250 million renovation project occurring during the 100th anniversary season of Memorial Stadium.
- •Shakespeare’s Pizza and other local vendors are new to Memorial Stadium concessions this season.
- •The partnership includes Sodexo Live! and Columbia-based Upper Crust Food Service.
- •Menu additions feature Tiger Tenders and Kansas City Burnt End Hot Dogs.
- •Proceeds from refillable souvenir soda cups support Every True Tiger Brands.
- •Memorial Stadium is currently undergoing a $250 million renovation for its 100th anniversary.
- 7:01 PMYahoo Sports — Shakespeare’s Pizza joins Mizzou game-day menu this season
"Shakespeare’s Pizza and other Columbia favorites are joining Memorial Stadium, giving Mizzou football fans more local food options on game days.
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