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MLS aims for growth leveraging 2026 World Cup opportunities

Yahoo Sports • 1 min read • Latest: Jun 12, 2026, 4:55 AM

Last updated Jun 12, 2026

MLS aims for growth leveraging 2026 World Cup opportunities

Summary

Major League Soccer commissioner Don Garber emphasized the league's goal to utilize the 2026 FIFA World Cup as a foundation for long-term growth. Rather than treating the tournament as a temporary showcase, MLS has implemented strategic changes since 2018, adding teams, enhancing infrastructure, and modifying roster rules to improve the league's global profile. Garber noted the importance of sustaining popularity and relevance beyond the tournament, aiming to enhance engagement and player recognition. MLS anticipates a post-World Cup increase in attendance, acknowledging the need for structural changes to integrate better with global soccer calendars.

Source Links

Yahoo Sports

By the Numbers

•Garber states the World Cup is a launchpad for MLS growth.
•MLS added seven teams and nine soccer-specific stadiums since 2018.
•Attendance has increased by 35 percent leading up to the World Cup.
•MLS plans to restructure its calendar for better global alignment.
•Garber defends the league's competitiveness and average player age of 26.

Latest Updates

4:55 AMYahoo Sports — How MLS Plans to Leverage 2026 World Cup for Long-Term Growth

What they're saying

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Major League Soccer commissioner Don Garber says the league is treating the 2026 FIFA World Cup not as a six-week showcase, but as the launchpad for a new era, aiming to convert global attention on No...
— Yahoo Sports

Related Teams & Leagues

MLS Soccer