MLS aims for growth post-World Cup with marketing push and Messi return

MLS commissioner Don Garber discussed the league's ambitions for growth following a seven-week hiatus due to the FIFA men’s World Cup. In his remarks, Garber emphasized the opportunity to build on the increased fan interest generated by the tournament. With the introduction of a new ad campaign, MLS aims to attract newcomers to soccer. Argentine superstar Lionel Messi is set to return to Inter Miami after the World Cup final, where Argentina is competing. Garber is optimistic about the league's future and is supportive of a succession process at MLS as he nears the end of his tenure.

• 9:26 PMYahoo Sports — MLS Commish: ‘We’ve Got a Lot of Boats’ on Soccer’s Rising Tide