MLS aims to leverage World Cup spotlight for growth in soccer popularity
Yahoo Sports • 1 min read • Latest: Jun 12, 2026, 9:15 PM
Last updated Jun 12, 2026
Major League Soccer is preparing to capitalize on the upcoming FIFA World Cup in 2026, targeting a second wave of popularity for soccer in the U.S. Larry Freedman, LAFC co-president, believes the league can attract new fans by showcasing star players during the tournament. Freedman notes that past events, like the 1994 World Cup, provided a significant boost to the league. With a record 44 active MLS players participating in the World Cup, the league is strategically planning fixtures on non-World Cup matchdays, including prominent matchups like El Tráfico, when LAFC faces LA Galaxy. The goal is to fill the viewing gap created as the tournament progresses.
- •Larry Freedman sees a chance for MLS to grow post-World Cup.
- •MLS had a first growth surge after the 1994 World Cup.
- •44 MLS players will compete in the World Cup this summer.
- •The league plans fixtures to engage new audiences during the tournament.
- •LAFC will play LA Galaxy during the World Cup to attract viewers.
- 9:15 PMYahoo Sports — MLS bosses aiming to use FIFA World Cup spotlight to trigger second soccer boom
"EXCLUSIVE: A Major League Soccer boss has explained how the league is hoping to piggyback off the FIFA World Cup to create another boom in the popularity of 'The Beautiful Game' across the U.S.
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