MLS ticket sales rise significantly after World Cup, San Diego FC CEO says

Tom Penn, CEO of San Diego FC, stated that Major League Soccer (MLS) ticket sales surged during and after the FIFA men's World Cup. Reports indicate ticket sales increased by over 150% across multiple MLS clubs. The Philadelphia Union noted a 218% rise in single-game ticket sales, while Nashville SC reported a 161% spike. Penn highlighted the tournament's significant impact on soccer's popularity in the U.S. and its potential to convert World Cup viewers into MLS fans. He emphasized the unique game-day atmosphere offered by MLS stadiums. Penn also discussed future changes, including MLS's planned shift to a summer-to-spring schedule in 2027, which he described as “hugely important.”

• 3:21 PMYahoo Sports — San Diego FC CEO: World Cup Is MLS’s ‘Second Booster’ After Messi